The Next Age: When the 21st Century Really Arrives
By Don Dunnington at 18 January, 2011, 1:52 pm
The calendar says we’re ten years into the new century, but so far things haven’t felt much different from 1999. That could change soon. There’s a good chance 2011 will mark the true beginning of a truly new age.
It took two decades for the 20th centur…
An Industrial Brand Nurtures Math and Science
By Don Dunnington at 30 August, 2010, 3:03 pm
When it comes to authentic branding, perhaps that earlier oil-spill icon, ExxonMobil, can teach BP a lesson. While the news this summer was focused on BP’s massive spill, the Mickelson ExxonMobil Teachers Academy completed its fifth year of what t…
Read More >>An Industrial Branding Lesson from a Tar-Balled Oil Producer
By Don Dunnington at 3 August, 2010, 7:56 am
BP’s oil-slicked black eye is an environmental disaster spawning a public relations nightmare that could further undercut public appreciation for how industries contribute to the public good.
As BP demonstrated, smiley-face PR doesn’t work in the long …
